I hate the phrase "it's just business" because it implies that you are doing something cold and calculated, potentially even selfish with the excuse that it benefits the company, but hurts a person.
The most successful salespeople and businessmen know that success in business is absolutely personal. Networking and getting to know people on an individual level yields better results than almost any email campaign, and any good salesperson will tell you that they sell themselves, not the product.
This is also true of social media posts as a business. The more personal you can make your posts, the more interaction you will get, and the better the response will be.
Here's a few ways you can make business social media posts personal today:
1- create personalized posts. Social media yet so often the posts we share are not necessarily reboot representative of a moment of our time, but an effort to get attention or share something we think is cool. Rather then think about "which song will get me the most likes" Focus instead on creating a unique post that absolutely defines you. this is more than just your song selection, but is in the picture or video clip you attach, the hashtags you include, and the other aspects of the post that you can customize. Make your post and absolutely genuine one, whether you are posting for yourself or for the company, and you will see you're following grow and our active users increase.
2- genuine interaction. If you are tasked with the responsibility to interact with your users and fans on a daily basis, be sure that this interaction is genuine and interesting. The old adage "if you can't say nothing nice don't say nothing at all" is absolutely true in this case. That's not just limited to saying inappropriate or mean things however, a bland boring response to a post is just as stupid as saying something nasty. If you do not feel that the comment are reading inspires you to make a genuine reply, limit your interaction to simply "liking" the post.
3- take your time to create great content. You've heard "content is king" right? A great post can get a great reaction, but you need to take full advantage of your real estate. Add pictures, video, hashtags, links, etc. Make your post one worth commenting on, one that you would be willing to comment on personally.
What are your thoughts on being personal? How do you apply this principle in your work here? I'd love to hear your thoughts!
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